Venice Brand Kit

Everything press and third-party integrators need to represent Venice correctly: logos, colors, typography, and clear usage rules. Download the full kit or copy what you need directly from this page.

Built for agents

The full brand system as a single DESIGN.md, plus every logo file. Download it and drop it into your AI agent or IDE so it uses Venice's assets correctly, according to these guidelines.

Download Brand Kit.zip

In a sentence

Venice is a privacy-first AI platform providing unrestricted access to the world's leading AI models across text, image, video, code, and audio generation.

In a paragraph

Venice is a privacy-first AI platform providing unrestricted access to the world's frontier and open-source models across text, image, video, code, and audio. Trusted by over 3 million users, Venice brings you the full power of AI without the surveillance, providing anonymized access to models from OpenAI, Anthropic, and Google, alongside fully-private access to the Grok suite by xAI and leading open-source models. Venice is accessible through its app, API, and permissionlessly via staking. Venice was founded by Erik Voorhees in 2024. Learn more at venice.ai.

Use these files for approved Venice wordmark, keys, lockup, and integrator badge artwork.
Download wordmark
PNGSVG
Download keys
PNGSVG
Download logo
PNGSVG
Download built in venice
PNGSVG
Use the Venice wordmark, keys, and lockup from the approved files. Keep spacing generous, preserve the artwork, and avoid improvised marks.

Wordmark

Download wordmark
PNGSVG

The Venice wordmark should be used from approved files only. Do not redraw it, stretch it, recolor it into low-contrast combinations, or alter kerning.

Correct

Keep clear space equal to the wordmark height on all sides.

Incorrect

Don't add drop shadows, outlines, or other effects to the wordmark.

Incorrect

Don't change the color if it makes the wordmark illegible. If in doubt, use Deep Blue or Off White.

Incorrect

Don't ever change the letter kerning.

Incorrect

Don't distort or stretch the wordmark in any way.

Keys

Download keys
PNGSVG

The Venice keys are the compact symbol for the brand. Use them cleanly and never decorate, outline, fade, or redraw the vector.

Correct

Center the keys in the round avatar with equal space on all sides. The dashed circle is the minimum clear space.

Incorrect

Center the keys with equal space on all sides. Don't off-center or crowd the mark.

Incorrect

Do not change the opacity of the keys.

Incorrect

Do not modify curves, anchor points, or proportions.

Incorrect

Do not add foreign elements to the mark.

Lockup

Download logo
PNGSVG

Keep the primary lockup intact and give it a clear exclusion zone. Do not alter proportions, opacity, curves, or supporting elements.

Correct

Keep clear space equal to the wordmark height on all sides.

Incorrect

Private and uncensored AI

Do not place other elements too close to the logo.

Incorrect

Do not change the opacity of the icon or logo.

Incorrect

Do not modify anchor points, curves, or proportions.

Incorrect

Don't use the icon or logo in a stroke format.
Use the palette with enough contrast for the environment. Venetian Blue should be used as an accent, not a dominant background.

Primary Accent

Foundations

Secondary Accents

Correct color use

Use Deep Blue on light backgrounds and Off White on dark backgrounds. Always keep enough contrast for the logo to stay legible.

Deep Blue on Off White.
Off White on Deep Blue.
Off White on Midnight Blue.

Incorrect color use

The logo only appears in Deep Blue, Off White, white, or black. Venetian Blue and the secondary palette colors are never approved logo colors.

Venetian Blue is an accent color, never a logo color.
The logo never appears in Venetian Blue, even on a dark background.
Stucco Mid is not an approved logo color.
Mid Sea is a secondary accent, never a logo color.
Co-branding pairs the Venice wordmark with a partner logo.
  • Place the Venice wordmark and the partner logo side by side, separated by a thin vertical divider.
  • Give both marks equal visual weight, scaling the partner logo so it reads the same size as the wordmark.
  • Leave even space on each side of the divider, and keep clear space around the whole lockup.
  • Use the wordmark color that holds contrast against the background: Off White on dark, Deep Blue on light.
Deep Blue wordmark on light.
Off White wordmark on dark.

Built in Venice

Download badge
PNGSVG

Third-party apps and integrations powered by Venice can display the “Built in Venice” badge. Use the dark version on light backgrounds and the light version on dark backgrounds. Link the badge to builtinvenice.ai.

Deep Blue on Off White.
Off White on Deep Blue.
The Venice type system pairs expressive display typography with clear supporting text. Headlines should feel composed, not shouted.

Typefaces

Display

Canela

Use for major headlines and expressive brand moments.

Supporting Sans

Aeonik

Use for body copy, supporting text, and interface labels.

Mono

Aeonik Fono

Use sparingly for technical labels and guideline captions.

Type scale

Display

Canela — 64px / 0.96

Private and uncensored AI

Heading 1

Canela — 48px / 1.0

Democratizing AI

Heading 2

Canela — 32px / 1.04

Our Mission

Body

Sans — 16px / 1.55

Venice is the world's first privacy-preserving AI platform.

Caption / UI

Mono — 12px / 1.3

Download SVG · PNG

Misuse

Private and uncensored artificial intelligence

Do not use all caps for headlines or headers.

Private and uncensored artificial intelligence.

Do not add periods to headline-style headers.

Long ago, the little city-state of Venice resisted the incursions and machinations of the large empires surrounding it.

Do not substitute typefaces within the hierarchy.

Refer to the brand guidelines for additional information on the correct use of the Venice brand.
Download brand guidelines
PDF

Erik Voorhees

Founder & CEO

Erik Voorhees is a technology entrepreneur and a longtime advocate for privacy and free speech. One of the earliest entrepreneurs in Bitcoin, he spent more than a decade building companies that let people move and manage money freely and privately, including ShapeShift, a pioneering digital asset exchange. He became a leading voice for the idea that individuals deserve tools they can use freely and without asking permission. Now he brings that same belief to artificial intelligence as the founder and CEO of Venice, the privacy-first, uncensored alternative to ChatGPT and Claude.

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Jesse Proudman

Co-Founder, President & CTO

Jesse Proudman is an engineer and entrepreneur with nearly three decades building large-scale infrastructure. He co-founded Blue Box Group, a managed private cloud company acquired by IBM, where he served as a Distinguished Engineer and CTO of the Blue Box division. He then founded Makara, a crypto investing platform subsequently acquired by Betterment. As co-founder and CTO of Venice, he architects the systems that make private AI possible at scale, delivering leading models without logging conversations or training on user data.

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